October 21, 2026 The Dolder Grand, Zurich
Who will still be shopping with you tomorrow? Between AI agents, influencer feeds, and the shop floor
The strategic question every decision-maker in Swiss retail needs to ask in 2026.
The biggest revenue losses in Swiss retail don’t come from bad products, but from decisions made one year too late.
Algorithms, AI agents and new purchasing channels are changing where and how customers buy — faster than many strategies and budgets can keep up. Those who leave this decision to the next quarter will ultimately leave it to the competition.
On 21 October 2026, decision-makers from across Swiss retail — from established corporations to ambitious challengers — will come together at The Dolder Grand Zurich to address exactly this question.
Further information about the 2026 programme and speakers will follow continuesly. We look forward to welcoming you for a shared day of inspiration and exchange on 21 October 2026.
Tickets Swiss Omnichannel Forum 2026
Ticket Price CHF 990.00 (excl. 8.7 % VAT)
Start-up-Deal:
- Applies to companies that are less than two years old
- Special Price: CHF 490.00 excl. VAT (Savings: CHF 500.00)
3for2-Offer:
- Valid for 3 people from the same company
- Pay 2 tickets, 3rd ticket is free (CHF 1,980.00 excl. VAT instead of CHF 2,970.00 excl. VAT)
- Valid only for tickets at the regular price (not applicable to the Start-up Deal).
Program may be subject to change
Tickets New Team Ticket Offers 2025
Single Ticket: CHF 980.– net (plus 8.1% VAT)
Special 3for2 (same as before)
- Price: CHF 1’960.– net
- Savings: CHF 980.–
- Price per Person: CHF 653.–
Team Ticket S (for 5 people)
- Price: CHF 3’200.– net
- Savings: CHF 1’700.–
- Price per Person: CHF 640.–
Team Ticket M (for 8 people)
- Price: CHF 4’960.– net
- Savings: CHF 2’880.–
- Price per Person: CHF 620.–
Team Ticket L (for 10 people)
- Price: CHF 5’800.– net
- Savings: CHF 4’200.–
- Price per Person: CHF 580.–
Program may be subject to change
Further Information
Ticket includes:
- Access to the full program (all keynotes, interviews, panels, and discussions)
- Entry to all networking breaks
- Complimentary coffee, tea, and refreshments during breaks
- Group lunch
- Documents/presentations (as approved by the speakers) provided digitally after the event
- Networking reception to conclude
The Convenience Study Switzerland will be presented and released exclusively at the Swiss Convenience Summit 2026.
Program may be subject to change
Tickets
- Buy tickets
- office@amadeus-world.com
- If you have any questions regarding ticket booking, we will be happy to help—please email us.
Event Location
Event Organizer
Information
Tickets
- Buy tickets
- office@amadeus-world.com
- If you have any questions regarding ticket booking, we’ll be happy to help – feel free to email us
Event Location
Event Organizer
Further Information
Ticket includes:
Tickets
- Buy tickets
- office@amadeus-world.com
- For any questions regarding ticket booking, we are happy to help – please contact us by email
Highlight Video 2025
Program Swiss Omnichannel Forum 2026
Mittwoch, 21. Oktober 2026
07:30 – 07:50
Willkommenskaffee & Registration
07:50 – 08:00
Opening by the Schweiz. Marketing-Forum
08:00 – 08:30
DIALOG: Zukunftsvisionen Schweizer Retail – Zahlen, Fakten und ein Blick voraus
Eine exklusive Studie, nur für die Teilnehmer:innen des Swiss Omnichannel Forums.
Theresa Schleicher
Leading Expert in Retail Futures
David Sanchez
Head of Retail & FMCG Research
08:30 – 09:00
Von der Kampagne bis zur Rechnung: Eine Case Study zu Autonomous Unified Commerce
Weitere Informationen folgen in Kürze.
Viktor Matejka
Chief Business Architect
09:00 – 09:30
Der Konsument im Dauerfeed: Wer heute Aufmerksamkeit gewinnt
Weitere Informationen folgen in Kürze.
Dominik Lämmler
CEO
09:30 – 09:50
Kommunikationspause / Kaffee
09:50 – 10:20
Vom Hype zur Handarbeit: Wie KI im Handel wirklich ankommt
Weitere Informationen folgen in Kürze.
Michael Wegmüller
CEO
10:20 – 10:50
Gesucht, gefunden, gekauft: Wie AI Search die Customer Journey neu schreibt
Weitere Informationen folgen in Kürze.
Adrian Wenzl
Executive Account Director
10:50 – 11:20
Omnichannel gelebt mit Influencern und neuen Plattformen
Weitere Informationen folgen in Kürze.
Gregor Doser
Managing Director
11:20 – 11:50
PANEL: Fokus statt Reichweite – was wir von inhabergeführten Marken lernen können
Weitere Informationen folgen in Kürze.
Peter Nitz
Founder
Michael Bach
CEO
Maya Repele
Präsidentin des Stifungsrats a.i. & Geschäftsleitung
Handweberei Tessanda Val Müstair
Moderation: Marcel Speiser
Stv. Chefredakteur
11:50 – 12:50
Networking Lunch
12:50 – 13:20
Business und Pokern: wie bluffe ich und wo ist Haltung der Schlüssel?
Weitere Informationen folgen in Kürze.
Claudia Chinello
Inhaberin
13:20 – 13:50
BÜHNENGESPRÄCH: Global verkaufen, lokal bleiben – Beständigkeit als Strategie
Im Gespräch mit Tamara Giger.
Tobias Gerfin
CEO
13:50 – 14:20
Überleben Wachsen im Zeitalter von KI. Agentic Commerce und Zalando Assistant
Weitere Informationen folgen in Kürze.
Marco-Andrea Buchmann
Head of Applied Science
14:20 – 14:50
PANEL: Wie geht Omnichannel im Second Hand- und Luxury Markt?
Weitere Informationen folgen in Kürze.
Daniel Feith
Founder
Loïc Brunschwig
CEO
Anke Leupold
Director E-Commerce
PKZ Burger Kehl
Moderation: Marcel Speiser
Stv. Chefredakteur
14:50 – 15:10
El Tony Pause – Kommunikationspause / Kaffee
15:10 – 15:40
Der Store der Zukunft: Showroom, Wühltisch oder Architektur, die verkauft?
Weitere Informationen folgen in Kürze.
Alexandra Wielinger
Retail Professional
15:40 – 16:10
Chancen im stationären Handel – Der Produktmix macht es aus
Weitere Informationen folgen in Kürze.
Michael Susta
CEO Coop City
16:10 – 16:40
PANEL: Warenhaus und Städteplanung – Was bleibt, und was muss sich neu erfinden?
Weitere Informationen folgen in Kürze.
Lucia Guagliardi
General Manager
Roland Armbruster
CEO
Milan Prenosil
Präsident City Vereinigung Zürich /
CEO Confiserie Sprüngli
Moderation: Andy Baldauf
Retail Experte
16:40 – 17:00
Abschlussworte, Danksagung durch Schweiz. Marketing-Forum
ab 17:00
Networking Apéro Riche
*Program may be subject to change
Arrival by Pearl Shuttle Service
Airport transfers from Zurich to Andermatt and back can be booked. Enjoy a 10% discount on all transfer rates.
Payment: Payment can be made in advance via the payment link, or directly to the driver in cash or by credit card.
Terms and Conditions:
– Complimentary water and passenger insurance included
– All prices are in Swiss francs and include VAT
– Trailer available for sports equipment and additional luggage
– Extra/waiting time CHF 60 per hour (first 15 minutes free)
– Airport transfer: The driver waits near the airport and monitors the baggage claim in real time. After receiving this information, they proceed to the airport and wait just beyond customs
Cancellation:
– Free of charge up to 72 hours before, unless otherwise agreed
– 72 to 48 hours before: 50% of the order value
– 48 hours or less before, or no-show: 100% of the order value
Program may be subject to change
Speakers Swiss Omnichannel Forum 2026
Impressions 2025
Our Partners
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