Swiss Omnichannel Forum 2025 - Schweiz. Marketing Forum

30 October 2025
The Dolder Grand, Zurich
Where E-Commerce Meets

The Future Between Humans, Markets, and Machines: Opportunity, AI, or Chaos?

The Swiss Omnichannel Forum 2025 brought together leading minds from retail, technology, and research. A line-up that bridges practice, academia, and future trends — from Google, INSEAD, and the Gottlieb Duttweiler Institute to start-ups, retail pioneers, and futurists.

Together, we tackled the key questions:

What level of human touch does retail need – and how far can AI go?
Is Omnichannel the link between online and offline – or a recipe for chaos?
What lessons can traditional retailers take from Gen Z businesses – and what can those businesses learn in return?
How is Retail Media reshaping the rules of retail?
And: What role is gamification playing now? Gamification?

That was a day of inspiration, knowledge exchange, and connections at The Dolder Grand, Zurich.

Vielen Dank für Ihre Teilnahme am Swiss Omnichannel Forum 2025! Wir freuen uns schon jetzt auf 2026!

Highlight Video

Impressions

Tickets New Team Ticket Offers 2025

Single Ticket: CHF 980.– net (plus 8.1% VAT)

Special 3for2 (same as before)

Price: CHF 1’960.– net
Savings: CHF 980.–
Price per Person: CHF 653.–

Team Ticket S (for 5 people)

Price: CHF 3’200.– net
Savings: CHF 1’700.–
Price per Person: CHF 640.–

Team Ticket M (for 8 people)

Price: CHF 4’960.– net
Savings: CHF 2’880.–
Price per Person: CHF 620.–

Team Ticket L (for 10 people)

Price: CHF 5’800.– net
Savings: CHF 4’200.–
Price per Person: CHF 580.–

Program may be subject to change

Tickets Swiss Omnichannel Forum 2025

CHF 980.00 (excl. 8.7 % VAT)

Special: 3 for 2

Valid for three participants from the same company.
Buy 2 tickets, get the 3rd ticket free.
Kindly note: Upon completing your booking, you will receive a joint ticketthat is valid for all three participants.

Program may be subject to change

Further Information

Ticket includes:

Access to the full program (all keynotes, interviews, panels, and discussions)
Entry to all networking breaks
Complimentary coffee, tea, and refreshments during breaks
Group lunch
Documents/presentations (as approved by the speakers) provided digitally after the event
Networking reception to conclude

The Convenience Study Switzerland will be presented and released exclusively at the Swiss Convenience Summit 2026.

Program may be subject to change

Tickets

Event Location

Event Organizer

Information

Tickets

Event Location

Event Organizer

Further Information

Ticket includes:

Access to the full program (all keynotes, interviews, panels, and discussions)
Entry to all networking breaks
Complimentary coffee, tea, and refreshments during breaks
Group lunch
Documents/presentations (as approved by the speakers) provided digitally after the event
Networking reception to conclude

The Convenience Study Switzerland will be presented and released exclusively at the Swiss Convenience Summit 2026.

Program may be subject to change

Tickets

Event Location

Event Organizer

Information

Program Swiss Omnichannel Forum

08:15 – 08:45

Check-in and Welcome Coffee

08:45 – 09:00

Opening by the Schweiz. Marketing-Forum

09:00 – 09:30

Nearconomy: The Importance of Proximity for Success in Retail

Why consumers are looking for closeness – physical, digital, and emotional – now more than ever.

Dr. Gianluca Scheidegger
Senior Researcher

09:30 – 10:00

Success through Omnichannel customer engagement – a case study of Chicorée Fashion

A case study on how Chicorée centralizes customer data, uses it effectively, and adds value through gamification.

Mike Walder
Managing Director & Partner

10:00 – 10:30

Future of Retail: Payment as the New Data Currency

Leveraging payments as a data source, monetizing payment information, and optimizing processes and revenue across all omnichannel touchpoints.

Sascha Krüsi
Co-Founder

10:30 – 11:00

Coffee Break

11:00 – 11:30

Beyond Social Media – Redefining Growth in Omnichannel

Why social media faces challenges – and how authentic Omnichannel experiences generate increased engagement and relevance.

Adrian Schmid
Founder & Creative Director,
Beyond Nations

11:30 – 12:00

The role of in-store shopping in the Omnichannel journey: Real-time personalization of customer communication through first-party data

How Gen Z perspectives and first-party data are shaping the Omnichannel future of physical retail.

Lea Frank
Co-Founder & CEO

12:00 – 12:30

Omnichannel Retail Solutions live from Zurich, Basel, Bern, Geneva & Mendrisio

How leading brands like Fossil, Wolford, Clarks, and Burton Snowboards leverage mobile retail solutions.

Rudolf Geiger
Director Central Europe

12:30 – 13:30

Networking Lunch

13:30 – 14:00

Marketing Excellence in the Omnichannel Age: Engaging Customers in an AI-Powered World

Three key shifts for thriving businesses in the era of AI and data.

Joerg Niessing
Senior Affiliate Professor of Marketing

14:00 – 14:30

Your Next Growth Opportunity: Key Insights on Digital Shoppers and Social Commerce

Insights based on data about e-commerce, social media, and global players.

Evgenij Isakulov
E-Commerce Leader

14:30 – 15:00

Retail Media Masterclass: Google's Playbook for Omnichannel Growth

How retail media bridges the gap between online and offline commerce to accelerate growth.

Roxanne van Duijn
Retail Media Lead

15:00 – 15:30

Panel: Omnichannel 2026 – Data, Platforms, and the Race for Relevance

We live in a world of commerce that strives to be all things at once: personal, digital, data-driven – yet deeply human.

AI, retail media, community, loyalty – everything revolves around relevance. But what does that really mean for the future of retail?

This panel dives deep into these questions – not from a tech perspective, but through the eyes of people, brands, and makers.

Moderator Tamara Giger guides an unconventional panel – featuring bold ideas, open conversations, and fresh perspectives.

An afternoon highlight – inspiring, hands-on, and open to fresh perspectives.

Moderator: Tamara Giger
Retail Expert & Entrepreneur
(ETC-Brands, BizBuddy, Köpfe by Giger)

Featured on stage:
Adrian Schmid, Founder & Creative Director, Beyond Nations AG

Joerg Niessing, Senior Affiliate Professor of Marketing, INSEAD

Lea Frank, CEO & Co-Founder, anybill

Roxanne van Duijn, Retail Media Lead, Google Germany

15:30 – 16:15

Omnichannel Future – What’s Next, What Remains?

Consumer trends and disruption in hybrid commerce – insights straight from research.

Theresa Schleicher
Leading Expert in Retail Futures

from 16:15

Networking Apéro

*Program may be subject to change

Arrival by Pearl Shuttle Service

Airport transfers from Zurich to Andermatt and back can be booked. Enjoy a 10% discount on all transfer rates.

Payment: Payment can be made in advance via the payment link, or directly to the driver in cash or by credit card.

Terms and Conditions:
– Complimentary water and passenger insurance included
– All prices are in Swiss francs and include VAT
– Trailer available for sports equipment and additional luggage
– Extra/waiting time CHF 60 per hour (first 15 minutes free)
– Airport transfer: The driver waits near the airport and monitors the baggage claim in real time. After receiving this information, they proceed to the airport and wait just beyond customs

Cancellation:
– Free of charge up to 72 hours before, unless otherwise agreed
– 72 to 48 hours before: 50% of the order value
– 48 hours or less before, or no-show: 100% of the order value

Program may be subject to change

Pearl Shuttle

Shuttle / Transfer vom Flughafen Zürich nach Andermatt auf eigene Kosten via Pearl Shuttle. Buchung: Preis:

Buchung E-Mail

SBB

Mit dem Zug vom Flughafen Zürich nach Andermatt.

sbb.ch

Anreise mit Auto

Adressen der Hotels für die Anreise mit dem Auto: Radisson Blu Hotel Reussen: Bärengasse 1, 6490 Andermatt | The Chedi Andermatt: Gotthardstrasse 4, 6490 Andermatt