at this point, allow us to introduce ourselves as Amadeus Events Promotion AG, based in the picturesque town of Andermatt in the canton of Uri, and to warmly invite you to the Swiss Convenience Summit.

We love designing and bringing events to life. With passion, we pull the strings behind the scenes of major events in the business, sports, and cultural sectors, and are also happy to provide advisory support. We create events with character, moving with a strong sense of values between tradition and innovation. Through our network, we help bring the right people to the table at the right time. Together with our subsidiaries and partner companies, we operate throughout the entire DACH region. With the acquisition of the Swiss Marketing Forum last year, we are now reshaping the Swiss Retail Conference, the Swiss Convenience Summit, and the Swiss Omnichannel Forum.

In an innovative and exciting partnership with Christian Warning, one of the leading figures in the convenience retail industry in the DACH region, and his company The Retail Marketeers, we are organizing the Swiss Convenience Summit. This collaboration brings additional expertise and valuable perspectives to the event, helping to shed light on the challenges and opportunities within the industry.

In 2026, Andermatt — located at 1,444 meters above sea level — will become the center for innovation and exchange in the Swiss convenience industry. It’s no coincidence that we chose the term Summit for this new event format: here, top industry leaders will come together with high-caliber insights at one of the highest and most modern event locations in Europe.

The Masterplan Andermatt represents a highly ambitious undertaking and stands as the largest project of its kind in the Alpine region. Nonetheless, it preserves the quintessential Swiss charm and the authentic character of the idyllic mountain village that serves as its core.

The Swiss Convenience Summit provides a unique platform for the transfer of expertise from across the globe to Switzerland. It offers an invaluable opportunity to engage with leading experts, explore the latest industry trends, and deliberate on innovative strategies that will shape the future of the convenience sector.

A first highlight of the Summit is the pre-evening reception, during which the newly established Convenience Leaders Lifetime Achievement Award – The Swiss GOAT – will be presented. This award will be given annually in the future to outstanding individuals in the convenience industry.
Furthermore, the evening offers participants the opportunity to network in a relaxed atmosphere. Take advantage of this chance to establish valuable contacts, exchange ideas, and develop partnerships that can enrich your business activities.

We cordially invite you to become part of this important event and to help shape the future of the convenience industry together with us. Join us as experts and decision-makers from across Switzerland and beyond come together to share knowledge and gain new perspectives.

We are delighted at the prospect of your participation and look forward to welcoming you in Andermatt!

With kind regards,

Amadeus Events Promotion Team