at this point, allow us to introduce ourselves as Amadeus Events Promotion AG, based in the picturesque town of Andermatt in the canton of Uri, and to warmly invite you to the Swiss Convenience Summit.

We are passionate about designing and delivering exceptional events. With dedication, we manage the execution of major projects in the business, sports, and cultural sectors, while also providing expert consulting. We craft events with character, carefully balancing tradition and innovation. Leveraging our extensive network, we ensure the right people come together at the right time. Through our subsidiaries and partner companies, we operate across the entire DACH-Region. Since acquiring the Schweiz. Marketing-Forum last year, we have been revitalizing the Schweiz. Detailhandelstagung, the Swiss Convenience Summit, and the Omnichannel Forum.

In an innovative and distinguished partnership with Christian Warning, a leading authority in the convenience retail sector of the DACH-region, and his firm The Retail Marketeers, we will be hosting the Swiss Convenience Summit in early September. This collaboration contributes additional expertise and valuable insights to the event, providing a comprehensive examination of the challenges and opportunities facing the industry.

On September 3rd and 4th, 2025, Andermatt — situated at an altitude of 1,444 meters above sea level — will become the center for innovation and exchange within the Swiss convenience industry. It is no coincidence that we chose the term “Summit” for this new event format, as top industry leaders will come together here, sharing high-caliber insights at one of the highest and most modern event venues in Europe.

The Masterplan Andermatt represents a highly ambitious undertaking and stands as the largest project of its kind in the Alpine region. Nonetheless, it preserves the quintessential Swiss charm and the authentic character of the idyllic mountain village that serves as its core.

The Swiss Convenience Summit provides a unique platform for the transfer of expertise from across the globe to Switzerland. It offers an invaluable opportunity to engage with leading experts, explore the latest industry trends, and deliberate on innovative strategies that will shape the future of the convenience sector.

A first highlight of the Summit will be the pre-evening reception on September 3rd, during which the newly established Convenience Leaders Lifetime Achievement Award – The Swiss GOAT – will be presented. This award will henceforth be bestowed annually to outstanding individuals in the convenience industry.
Furthermore, the evening offers participants the opportunity to network in a relaxed atmosphere. Take advantage of this chance to establish valuable contacts, exchange ideas, and develop partnerships that can enrich your business activities.

For more information about the Swiss Convenience Summit on September 3rd and 4th, 2025 in Andermatt — especially regarding the program, the location, and ticket pre-sales — please visit here.

We cordially invite you to become part of this important event and to help shape the future of the convenience industry together with us. Join us as experts and decision-makers from across Switzerland and beyond come together to share knowledge and gain new perspectives.

We are delighted at the prospect of your participation and look forward to welcoming you in Andermatt!

With kind regards,

Amadeus Events Promotion Team